Jordon Alva released “For The Ride,” a super catchy track that is likely to give you an earworm for days.
Hailing from Houston, Texas, Jordon Alva is a talented music artist who has been making waves in the local music scene. With his soulful voice, impressive songwriting skills, and captivating stage presence, Alva has carved a niche for himself as a versatile and dynamic performer. The UT alum is now making his live music home in Austin, where he recently performed at the annual SXSW music festival.
“People often ask what my name is inspired by. It felt natural to incorporate my middle name Jordon into my artist identity, with Alva coming from a couple significant influences in my life,” Jordon explained. “Since I can remember, I’ve been a huge fan of skating and skate culture, with Tony Alva playing a huge part into that. Another huge influence is my aunt Alva. She was one of the first people to support my music and point me in the right direction to make anything possible through music. I don’t think I would be where I am in life if it wasn’t for figures like her.”
Alva draws inspiration from a wide range of musical genres, blending elements of R&B, soul, pop, and hip-hop to create a sound that is uniquely his own. His smooth vocals effortlessly glide over infectious melodies, creating a sonic tapestry that appeals to a diverse audience.
“For the past year I’ve been working on an album that I’m really excited to put out into the world,” said Jordon. “In addition to some new music videos on the way, we have a few events in the works that’ll allow us to showcase everything we’ve been busting our ass for and give us the opportunity to collaborate with fellow Austin creatives. I aspire to be one of the most influential artists of my generation, telling a story that has yet to be told and creating community along the way.”
Alva’s lyrics delve into personal experiences, relationships, and the complexities of everyday life, offering an introspective and relatable perspective. His heartfelt songs resonate with listeners, evoking emotions and drawing them into his musical journey.
According to Jordon, he was inspired to write “For the Ride” by his lack of stability at the time. “What I did on a given day was usually decided in the morning, or to be honest, that afternoon. There was something very liberating about it, and I’d say it really allowed me to appreciate life for what it is. Though the feelings or nature of the relationship might change, the moments spent still hold a lot of value and that’s what I wanted to translate in “For the Ride.”
The video for the track was shot during a roadtrip from Austin to California and back. “Shooting was crazy. We knew we wanted to match the on the go feeling the song gives off so we had to make the video feel like it took place on a massive scale. To pull this off we drove by van from Austin, Texas to Yuma, California with a pit stop in Phoenix Arizona to pick up supplies. From Yuma we drove to Tucson, Arizona, finally finishing the shoot back in Houston, Texas. It was a very cramped van. That said, I’m extremely grateful to be able to collaborate with such a talented group of people, there’s no way this could’ve pulled off if it wasn’t for such a great team. Shoutout to Las Muchachos, the organization responsible for producing & filming this project, and everyone involved that allowed it to become a reality.”
